Ciao, I'm René - I've been getting people to show up and stick around for a while now.

First in hospitality. Then selling food products at events and online across multiple countries. Then crypto startups. My career makes no sense on paper, but it's all the same work.

I was most recently Head of Community and Growth at Talus. I work on whatever sits between your product and the people who should be using it.

I like hard problems. Give me one and I'll come back with an idea and a way to solve it.

• Incentives explain almost everything
• Onboarding is where you lose people, not where you welcome them
• Word of mouth is the result of everything else working

Understand people, remove friction, make it worth coming back.

Work

• Talus Network

  Head of Community & Growth. First non-technical hire. Scaled to 50k+ active members and 6k DAU at peak. Built ambassador programme (300 active from 3,000+ applicants), managed 8-person global mod team, led community through TGE and post-launch.
  2024–26
• Freelance

  Consulting & ghostwriting. Long-form threads and technical content for crypto KOLs. Strategy and positioning for early-stage projects.
  2022–24
• Modular Labs

  Community & Social Media. Grew Instagram to 15k followers. Managed 500-member premium trading community. Co-launched an NFT collection with artist Stefano Bombardieri.
  Feb–Jul 2023
• Namada

  Community Builder. Managed social media presence and supported regional community teams.
  2023
• Spherenode

  Research & Content. Wrote in-depth research articles for a private community of 1,000+ investors.
  2021–22

Personal

• Growth, Marketing & Community
  How things grow and why most of them stop. Acquisition, retention, the whole funnel. Everyone has a growth strategy. Very few have a reason people stay.
• Markets & Money
  DeFi, trading, macro, whatever is moving. Not a financial advisor. Just find it hard to look away from a system designed to transfer wealth.
• How People Work
  Why someone joins a group and stays. Why another person leaves after ten minutes. Psychology, incentive design, group behaviour.
• Building Things
  Drones, hardware, vibecoding, whatever I can get my hands on. I like making things that do something, even if what they do is crash into a wall.